House Calls: A thing of the past, or is there a revival?
For many of us, the image conjured when we hear the word “house call” is often that of the doctor coming to his patients’ homes with his black bag in hand. Or for some it may spark memories of home delivered milk or diaper services. Obviously, those who hold such memories have to be over 50 since the icons of this time honored tradition began to cut back on visits starting around the 40’s and 50’s. Nowadays, the only house calls we’re accustomed to are those performed by service technicians who work with appliances that are not portable.
For those of us in the home services industry, the house call is revered as it allows our technicians to interact with clients in a more casual and warm environment. Perhaps doctors’ began to lose their good bedside manner because the casual and warm experience was replaced by a cold, clinical one.
In the last few years though, there has been a growing revival of the house call. In the healthcare industry it seems to be motivated by a couple of factors. One, the aging population; and two—oddly enough the very thing that caused the decline of house calls—technology. Technology today is becoming more and more portable, enabling complex tasks to be performed on the road that could never have been done before. These technological advances are also propelling other industries to adopt house calls. Some trades which are increasingly implementing house calls are computer repair, auto glass replacement and repair, veterinarians, and even studio recording engineers.
Whatever the driving factor of this increasing trend, it’s nice to see that we’re coming back full circle. We’re back to focusing on the consumers’ needs by providing them with convenience and comfort. It will certainly be very interesting to note what other industries adopt this practice in the future.